Stop Saying User Experience

“It’s a great time to be a UX Designer” is how Jared Spool opens his trademark talk. And he’s right. 15 years ago it was important to be online, embracing the technological changes that captured our attention with the internet. 10 years ago being innovative was all the rage. Everyone had to find a new way to do the things that had all been dully doing by hand in the real world. About 5 years ago or so, the UX “revolution” really picked up steam. We started celebrating each others’ successes as a community. We extolled the benefits of good…

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