Information Architecture & Communication

There’s no formal, respected education track to becoming an information architect.  The most widely-held is Human Computer Interaction, but the role of an information architect tends to be filled by people from a variety of backgrounds who have seamed together along a few common threads.  Most prevalent among those threads is a conscious or sub-conscious need to create organization out of chaos.  That chaos most often is in the form of the client.  Or, more specifically, the personalities composing the client’s team. Executive management committees, secretary turned art director for a day, programmers, brand managers, and the list goes on.…

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The 5 C’s of a Successful Website

Originally published in Boating Industry Magazine, November 2008.  In a downturn economy such as ours, little is as important as the efforts that go into marketing your product.  Production is paced to match consumer interest, and consumer interest is generated primarily through effective marketing.  In today’s world, some of the most effective marketing and some of the least expensive marketing is done in the interactive space.  The World Wide Web.  The internet.  Your website. So, are you getting what you need out of your website? Websites are only as effective as the effort that you put into them.  It’s not…

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